From the CU*Answers Newsstand.
Mike Escudero, a Filene 30 Under 30 member, makes an interesting observation about Credit Union web site design:
We only design our sites for existing members. Not a bad idea, as our number one mission is to serve members, but here’s the thing. We started tracking Web traffic at my credit union recently and found that people were really only visiting our site to log into Online Banking to check account balances, pay bills and move money around. Virtually no one was visiting our site to learn about accounts.
