Another thought provoking post from Chris Brogan on the Spectrums of Social Networking.
I like how Chris simplifies the spectrum from hands off banner ads — maybe they click maybe they don’t — all the way through full relationship marketing with individualized communications.
Banner ads — small groups — content marketing — relationship marketing.
How engaged are you? Are you using social networking to communicate with your members? SiteControl blogs? Facebook? Member Reach?
One Comment
Here is a related article: http://opensourcecu.com/articles/2008/7/22/social-media-and-time-management
Check out the comments. MidState Educator’s CU’s Danielle Chatfield-Beres has some really good ideas in there for engaging your members.
(thanks for the link Matt)